How to Talk and Write So that People Will Never Forget You
This is one of my favorite books that I have read multiple times.
It talks about language clarity and sentence connection. And how to make sentence clear, concise and straightforward. To make the sentences crisp and short. And interesting.
It talks about that sentences are a ways of transferring understanding from one person to another. We transfer out picture to words and then the reader picks it in terms of picture.
It also says that we should give the reader what they expect. If there is a U turn warn them with warning connector like but.
It says the claims “And now you are about to go beyond anything the old grammar ever dreamed of”!
Here are some of the words that are use to connect sentences and paragraphs. You will see these words which are used in all the good copywriting:
GO AHEAD: Again…also…and also…as well….besides…beyond that…equally important…further…further more…in addition…likewise…moreover…next…now…on top of that…above that…over and above that…so…or…and…and then…and now
CHANGE DIRECTION: Sill …but…However…although…though…and yet…even so…for all that…in contract…nevertheless…on the contrary…on the other hand…otherwise..yet…
Is…like…as if…was…has been …had been…will be
Thus…so..Therefore…..And now…And, of course, …
So you now know how….
And you know now…
And you also know…
You have found out…
Now, in this chapter, we are going to
And, once you get the hang of it..
Time order: and…then…next…after…
Forward signaling:
- Like this….
- As follows….
- In this way….
- Let us look at a few others…
- Now let’s put them into action…
- They are…There are…Some of them are…
Summarization:
- Now you have
- Now you are …
- These, Then, are…
- So there we have…
- So we now have two types of…
So there you have them…